Mortgage Marketing Tip: 3 Ways to Turn Old Blog Posts Into New Business

By JC Kiadii, Internet Marketing for Mortgage Professionals

Mortgage Marketing Tip – 3 Ways to Turn Old Blog Posts into New Business

Effective blogging (the kind that leads to new business) takes work and a time commitment. If someone says otherwise, they are not being truthful.

The beauty of blogging, however, is that once you’ve written a blog post there are at least a dozen ways to continue to use that content.

Here are just 3 ways to use your blog posts to convert your mortgage leads.

1. Use your tags as a subtle way to follow up with leads.

Did you know that once you’ve tagged blog posts, you can share that link? Here’s an example of a link to all of my mortgage marketing blog posts.

Imagine this. Someone contacts you about financing their property. Or better still, you are trying to convert a CPA to a referral source. In a follow up email, you send them a link with a note. “Here are a few articles I’ve written about jumbo mortgages. Feel free to share this with anyone you think will benefit.” The CPA clicks the link and sees over 25 articles you’ve written about jumbo mortgages. Do you think this makes a convincing argument that you are the subject matter expert?

2. Rephrase & Reuse.

Here’s what most people do: write a blog post, and automate the process of syndicating the post to their social media sites. That’s good, but not great.

Instead:

• Generate a short link to the blog post.
• Come up with 3 or more short statements to describe the post.
• Use hootsuite or another scheduling service to send these out every 60 days or so.
• BONUS Tip: Don’t just post the article on your LinkedIn status update, share it with appropriate LinkedIn groups. If you have a Google toolbar, all you have to do is click on the LinkedIn icon.

Here’s an example of ways I rephrased one article:

1. Struggling to keep your mortgage marketing consistent? Implementing this step will help. http://ow.ly/5PCwL
2. Have the best intentions but can’t seem to stick with your marketing plan? Answer this question. http://ow.ly/5PCwL
3. Lackluster motivation blocking your mortgage marketing mojo? Try asking this. http://ow.ly/5PCwL
4. Answer this 1 question to keep your mortgage marketing consistent. http://ow.ly/5PCwL

3. Repackage several blog posts as a training course.

Do you have several blog posts that fit nicely into a series? Use an autoresponder to convert the series into an e-course, a series of emails that your prospect receives over a 2 to 3 week period.

This tactic leverages the following benefits.

• Transforms you from a salesperson into a resource.
• Provides a subtle way to stay in front of your prospect.
• Engages and impresses serious mortgage prospects.

Writing is time consuming work. Maximize your blogging ROI by finding as many ways to share your blog posts as possible.

How do you use your blog posts to create new business?

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JC Kiadii, Mortgage Internet Marketing Services . 770-469-7385. Are you reaching out to the 87% of new buyers who start their search online? Our team provides results-driven mortgage Internet marketing services. Visit our website and sign up for the More Closings email newsletter to receive the 4-week e-course on Building a Quality, Responsive List.